Process ...
refers to the procedures or processes that are developed to ensure the customer has a positive and memorable experience when purchasing and / or using your product or service .
What is process?
Process is concerned with ...
the planning , development , implementation , documentation and review of systems and procedures
to ensure that the central marketing objective of getting the right product ,
in the right quantity , to the right place at the right time in a profitable manner actually occurs .
All the processes you use in your day to day business operation
will have a direct flow-on effect to your customer’s experience .
It’s all about making sure the following things happen ... !
The 4 Steps of a Successful Marketing Process ... !
1 : Discovery
What’s going on in your marketplace ?
What are the best target markets for your product or service?
Where are your current customers located?
What is your competition doing?
Discovery is all about doing your research and performing a detailed market , customer and competitive analysis. Taking the time to do this will ensure that your plans are based on metrics and reality rather than on gut feelings and wishful thinking.
2 : Strategy
All of the information you gather in step #1 is then used to help make
your decisions as you create your marketing plans – your road map to success .
How will you go to market?
What is your overall marketing strategy and what are your individual campaign strategies?
Before you move forward you’ll need to clearly define goals and objectives,
determine the appropriate marketing channels, develop your messaging, plan your timing, etc.
3 : Implementation
I am always shocked by the number of companies that act as though the marketing process
has only one step – implementation – and completely disregard all of
the research, planning and back-end measurement that really drives success.
Companies that do this risk losing money, reputation and customers ...
4 : Measurements
The measurement phase of the marketing process is where you take a close look at the results of the campaign in order to refine your strategies before moving forward .
Measuring results enables you to make intelligent decisions regarding
how to allocate resources for the next go-round .
Did the campaign achieve its stated goals?
If your goal was sales, for example, how many sales did you get?
How much did each person spend? Which products did they buy?
Which elements of your marketing program did they respond to?
If you were running a test of some element of your marketing campaign
which version got the best results?
TO BE CONTINUED NEXT SATURDAY ... !
هذا النص الغبي ، غير مقصود لقرائته . وفقا لذلك فمن الصعب معرفة متى وأين نهايته ، لكن حتى . فإن هذا النص الغبي ، ليس مقصود لقرائته . نقطة رجوع لسطر مدونة عرب ويب ترحب بك
تحويل كودإخفاء محول الأكواد الإبتساماتإخفاء