Steps to study
Marketing Control
a process that entails measuring actual performance , comparing , this performance to established marketing objectives and then making adjustments to the strategies or objectives on the basis of this analysis .
Marketing audit
a comprehensive , systematic , independent and periodic examination of a company's environment , objectives , strategies , and activities to determine problem areas and opportunities and to recommend a plan of action to improve the company's marketing performance
SWOT analysis
an overall evaluation of the company's
Some definitions about swot analysis
TWOS strategic alternative worksheet
SOSTAC ANALYSIS
" S " situation analysis - where are we now ?!
" O " objectives - where do we want to go ?!
" S " strategy - how do we get there ?!
" T " tactics - the details you strategy
" A " action - the daily and weekly activities
" C " control - what you need to watch and when
Return on marketing investment - Marketing ROI
the net return from a marketing investment divided by the costs of the marketing investment
TO BE CONTINUED NEXT SATURDAY ...
هذا النص الغبي ، غير مقصود لقرائته . وفقا لذلك فمن الصعب معرفة متى وأين نهايته ، لكن حتى . فإن هذا النص الغبي ، ليس مقصود لقرائته . نقطة رجوع لسطر مدونة عرب ويب ترحب بك
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