marketing management philosophies " concepts " ...
- marketing management
the art and social of choosing target markets and building profitable relationships with them
- production orientation
a management philosophy that emphasizes
the most efficient ways to produce and distribute products
- production concept
the idea that consumers will favor products that are
available and highly affordable and that the organization should
therefore focus on improving production and distribution efficiency
- product concept
the idea that consumer will favor products that offer the most quality performance
and features and that the organization should therefore devote its energy to
making continuous products improvements
- selling concept
the idea that consumer will not buy enough of the firms products
unless it undertakes a large scale selling and promotion efforts
- selling orientation
a managerial view of marketing as a sales function or a way
to move products out of warehouse to reduce inventory
- marketing concept
the marketing management philosophy that holds that
achieving organizational goals depends on knowing the needs and wants of
target markets and delivering the desired satisfactions better than competitors do
. 
- social marketing concept
A : the idea that a company's marketing decisions should consider
consumers' wants the company requirements consumers'
long run interests and society's long run interests
B : a management philosophy that marketers must satisfy customers' need in
that also benefit society and also are profitable for the firm
TO BE CONTINUED NEXT SATURDAY ... !
هذا النص الغبي ، غير مقصود لقرائته . وفقا لذلك فمن الصعب معرفة متى وأين نهايته ، لكن حتى . فإن هذا النص الغبي ، ليس مقصود لقرائته . نقطة رجوع لسطر مدونة عرب ويب ترحب بك
تحويل كودإخفاء محول الأكواد الإبتساماتإخفاء