Business planning
an ongoing process of making decisions that guide the firm both in the short term and for the long term
Business plan
a plan that include the decisions that guide the entire organization
Marketing plan
a document that describes the marketing environment , outlines the marketing objectives and strategy and identifies who will be responsible for carting out each part of the marketing strategy .
functional planning
a decision process that concentrates on delivering detailed plans for strategies and tactics for the short term that support an organization's long-term strategic plan .
operational planning
a decision process that focuses on developing detailed plans for day to day activities that carry out an organization's functional group .
Strategic planning
* the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities .
* a managerial decision process that matches an organization's resources and capabilities to its market opportunities for long-term growth and survival
Strategic business units
individual units within the firm that operate like separate businesses with each having its own mission , business , objectives , resources , managers and competitors .
Mission statement
a formal statement in an organization's strategic plan that describes the overall purpose of the organization and what it intends to achieve in terms of its customers , products and resources .
Business portfolio
the collection of businesses and products that make up company
Portfolio analysis
the process by which management evaluates the products and businesses making up the company .
Corporate culture
the set of values , norms , and beliefs that influence the behavior of everyone in the organization .
Action plans
individual support plans included in a marketing plan that provide the guidance for implementation and control of the various marketing strategies within the plan .. action plans are sometimes referred to as " marketing programs " .
Marketing implementation
the process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives .
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