Many people talk about " Marketing " ...
when you ask them about define it ..
you get many answers ...
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some people say :
" that's what happens when a pushy salesman tries to sell me something i don't want "
other people say :
" Oh , that's simple - TV commercials "
students might answer :
" that's a course i have to take before i can get my business degree "
- summarize : study of selling & advertising - or - telling and selling ..
... " Each of these responses has a grain of truth " ...
- Today :
define as - " satisfy customer need "
define as - " satisfy customer need "
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1 : What is Marketing concept ?!
" management orientation that focuses on identifying and satisfying -
consumer needs to insure the organization's long term profitability "
2 : What is Marketing ?!
A : " Marketing is the activity set of the institutions and processes
for creating , communicating , delivering and exchanging offerings
that have value for customers , clients , partners and society at large "
B : American Marketing Association adopted in late 2004
" Marketing is an organizational function and set of processes for
creating , communicating and delivering value to customers and for
managing customer relationships in ways that benefit the organization and its stakeholder "
3 : what s Marketing myopia ?!
" The mistake of paying more attention to the specific products
a company offers than to the benefits and experiences produced by this products
4 : what Marketing management ?!
" the art and the science of choosing target markets
and building profitable relationships with them "
5 : what is Market ?!
" the set of all actual and potential buyers of a product or service "
6 : what is Market place ?!
" any location or medium used to conduct an exchange "
7 : what is Market offering ?!
" some combination of product , services , information
or experiences offered to a market to satisfy a need or want "
Marketing is about
1 : meeting needs
2 : creating utility
3 : exchange relationships
Some important definitions
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Consumer :
the ultimate user of a good or services
Need :
states of felt deprivation .. " actual state & ideal state "
Want :
the form human needs take as shaped by culture and individual personality
Demand :
human wants that are backed by buying power
Benefits :
the out come sought by a customer that motivates buying behavior that satisfy
Utility :
the usefulness or benefit consumers receive from a product
Exchange :
the act of obtaining a desired object from someone by offering something in return
هذا النص الغبي ، غير مقصود لقرائته . وفقا لذلك فمن الصعب معرفة متى وأين نهايته ، لكن حتى . فإن هذا النص الغبي ، ليس مقصود لقرائته . نقطة رجوع لسطر مدونة عرب ويب ترحب بك
تحويل كودإخفاء محول الأكواد الإبتساماتإخفاء