MARKETING & SALES
are both aimed at increasing revenue. They are so closely intertwined that people often don’t realize the difference between the two. Indeed, in small organizations, the same people typically perform both sales and marketing tasks. Nevertheless, marketing is different from sales and as the organization grows, the roles and responsibilities become more specialized
Let’s start with ...
Marketing
According to the American Marketing Association Board of Directors
the activity , set of institutions , and processes for creating ,
communicating, delivering , and exchanging offerings
that have value for customers , clients, partners, and
society at large. - Approved October 2007
Sales
The exchange of goods or services for an amount of money or its equivalence
Comparison chart
Marketing Sales
| Approach | Broader range of activities to sell product/service, client relationship etc.; determine future needs and has a strategy in place to meet those needs for the long term relationship. | makes customer demand match the products the company currently offers. |
|---|---|---|
| Focus | Overall picture to promote, distribute, price products/services; fulfill customer's wants and needs through products and/or services the company can offer. | fulfill sales volume objectives |
| Process | Analysis of market, distribution channels, competitive products and services; Pricing strategies; Sales tracking and market share analysis; Budget | Usually one to one |
| Scope | Market research; Advertising; Sales; Public relations; Customer service and satisfaction . | Once a product has been created for a customer need, persuade the customer to purchase the product to fulfill her needs |
Horizon | Longer term | Short term |
Strategy | pull | push |
Priority | Marketing shows how to reach to the Customers and build long lasting relationship | Selling is the ultimate result of marketing. |
| Identity | Marketing targets the construction of a brand identity so that it becomes easily associated with need fulfillment. | Sales is the strategy of meeting needs in an opportunistic, individual method, driven by human interaction. There's no premise of brand identity, longevity or continuity. It's simply the ability to meet a need at the right time. |
SELLING
1 - Emphasis is on the product
2 - Company Manufactures the product first
3 - Management is sales volume oriented
4 - Planning is short-run-oriented in terms of today’s products and markets
5 - Stresses needs of seller
6 - Views business as a good producing process
7 - Emphasis on staying with existing technology and reducing costs
8 - Different departments work as in a highly separate water tight compartments
9 - Cost determines Price
10 - Selling views customer as a last link in business
MARKETING
1 - Emphasis on consumer needs wants
2 - Company first determines customers needs and wants and then
decides out how to deliver a product to satisfy these wants
3 - Management is profit oriented
4 - Planning is long-run-oriented in today’s products and terms
of new products, tomorrow’s markets and future growth
5 - Stresses needs and wants of buyers
6 - Views business as consumer producing process satisfying process
7 - Emphasis on innovation on every existing technology and reducing every sphere, on providing better costs value to the customer by adopting a superior technology
8 - All departments of the business integrated manner,
the sole purpose being generation of consumer satisfaction
9 - Consumer determine price, price determines cost
10 - Marketing views the customer last link in business
as the very purpose of the business
TO BE CONTINUED NEXT SATURDAY ... !
هذا النص الغبي ، غير مقصود لقرائته . وفقا لذلك فمن الصعب معرفة متى وأين نهايته ، لكن حتى . فإن هذا النص الغبي ، ليس مقصود لقرائته . نقطة رجوع لسطر مدونة عرب ويب ترحب بك
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