Marketing environment the actors and forces outside marketing that affect marketing management's ability to build and maintai...
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Marketing analysis - " SWOT - SOSTAC - ROI "
Steps to study Marketing Control a process that entails measuring actual performance , comparing , this performance ...
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Business planning
Business planning an ongoing process of making decisions that guide the firm both in the short term and for the long term Busin...
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Marketing Mix
Marketing Mix Definition : It is about putting the right product or a combination there of in the place at the right t...
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